{"product_id":"matchday-retail-to-training-ground-offices-building-for-rotherham-united-afc","title":"Matchday Retail to Training Ground Offices: Building for Rotherham United AFC","description":"\u003cp dir=\"ltr\"\u003eWhen Rotherham United AFC needed a smarter matchday retail solution at the AESSEAL New York Stadium, they came to AdaptABox for a container conversion that looked the part as well as doing the job. The result led to a second project a few months later: a stacked container office for admin and meeting space at the club's training ground.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003eA Retail Unit Built for Matchdays\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eDelivered in March 2026, the retail and merchandise unit sits pitch side at the AESSEAL New York Stadium, giving fans a proper point of sale on matchday. Rather than a standard container look, the brief called for something with a bit more presence:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eA wide opening hatch\u003c\/strong\u003e built into the front elevation, giving staff a clear serving window for matchday queues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTimber slat cladding\u003c\/strong\u003e across the exterior, moving away from the industrial container look towards a warmer, higher end finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull club branding\u003c\/strong\u003e, with the Rotherham United crest and club name applied to the front of the unit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eThe finished unit gives the club a permanent, branded retail presence that can be opened up on matchdays and secured the rest of the time, all built to a finish that matches the quality fans expect from their club.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003eA Stacked Office for the Training Ground\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eOff the back of the retail unit, Rotherham United came back to us for a second project this season: a stacked, two-container office at the training ground, fitted out as admin and meeting space for the club.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eStacking two containers gave the club a compact footprint with more usable space than a single unit could offer. The build includes:\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAn external staircase\u003c\/strong\u003e, giving independent access to the upper level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA glazed window\u003c\/strong\u003e on the upper container, bringing natural light into the office space.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGround floor double door access\u003c\/strong\u003e, with the lower container housing further office space.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eDelivered and craned into position on site, the finished building gives the club dedicated admin and meeting space at the training ground without the time or disruption of a traditional build.\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003eWhy It Worked\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003eTwo very different briefs, a customer facing retail kiosk and an internal admin building, but both delivered as container conversions fitted out to a specific need, on a footprint that suited the site. It's exactly the kind of flexibility that makes container conversions a good fit for sports clubs looking to add space quickly, whether that's fan facing or behind the scenes.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eGot a project in mind for your club, ground, or training facility? Get in touch and we'll talk through what's possible.\u003c\/p\u003e","brand":"AdaptABox Limited","offers":[{"title":"Default Title","offer_id":63272794325322,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0947\/1266\/0298\/files\/DSC08012.jpg?v=1787559907","url":"https:\/\/adaptabox.co.uk\/products\/matchday-retail-to-training-ground-offices-building-for-rotherham-united-afc","provider":"AdaptABox Limited","version":"1.0","type":"link"}